Salt & Straw

Salt & Straw Wild Berry

I worked on the re-design of the Salt & Straw website while at Needmore Designs. Our goals for the redesign was to focus on their flavors and  their growth as a company. We featured information about their 4 locations, each seasonal and classic ice cream flavors, highlight the amazing press they receive and allow fans to join the pint club. Previously Salt & Straw had simple online shop where folks could order their ice cream and swag online,  but now they have a great subscription service that is rated one of the best in America. As their flavors are shifting every month, it was important to create a customizable Wordpress website where they could easily update the flavor photographs and information. Whether the user is looking to visit one of their shops or just drool over their amazing flavors, their fresh and modern website is a great update to their business which is booming. 

Salt & Straw

My Role: 

  • Information Architecture
  • Wireframes
  • Full Mockups for desktop, tablet and mobile devices 
  • Setting up Wordpress Advanced Custom Fields